Thematic analysis of American driving narratives
Speeding is a major cause of traffic fatalities in the United States. Existing data show drivers usually tend to speed less as they age. LCC Members Colleen Peterson and Joseph Gaugler wanted to understand why speeding behavior changes over the life course.
By asking a national sample of U.S. drivers about their driving behaviors and how they have changed over time, Peterson and Gaugler were able to identify common themes. They found that drivers often deliberately choose to speed, and sometimes don’t consider it a risky behavior, trusting in their own mastery of driving skills. However, as they age, a majority of participants report speeding less and less, citing more concern for family members and others using the road. Other themes that emerged include individual cognitive factors and environmental contexts.
From a policy perspective, the findings indicate the most effective way to reduce speeding may be a multi-pronged approach. Combining messaging that highlights safety, how speeding reduces driver control with road design, and law enforcement strategies may be the best way to improve roadway safety for all.
See the full publication:
Peterson, C. M. & Gaugler, J. E. To speed or not to speed: Thematic analysis of American driving narratives. Journal of Safety Research. doi: 10.1016/j.jsr.2021.04.005